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New Mexico Signs (page 3)

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Rocket Motel
Alamogordo, NM
Rocket Lounge
Alamogordo, NM
Acme Drive-in
Cleaners [gone]
Alamogordo, NM
White Sands Motel
Alamogordo, NM
The White Sands Missile Range is located just outside Alamogordo. At one time, Alamogordo was known as "the Rocket City."

The Rocket Motel sign was later adapted for a fireworks business many years later. I believe the motel was built in the 1950s.

The Rocket Lounge has been replaced with this strip mall but this sign remains.

For more space-inspired Alamogordo signs, see this page.

This Acme Drive-in Cleaners sign was probably from the 1950s. The photo above is from 2008. By 2012, the neon sign had been replaced with a plastic box sign.

The White Sands Motel sign is probably from the 1960s.

Home Furniture
Alamogordo, NM
Bowlin's
Running Indian
Alamogordo, NM
Bowlin's
Running Indian
Las Cruces, NM
The Home Furniture Co. sign is probably from the 1950s.

Bowlin's Running Indian in Alamogordo is a fireworks and souvenir stand. This sign is probably from the 1950s. For more, see their website.

The Bowlin's Running Indian in Las Cruces is located at Bowlin's Old West Trading Post, another fireworks and souvenir stand. For more, see their website.

Sands Motel
Las Cruces, NM
Town House Motel
Las Cruces, NM
The Sands Motel sign is probably from the 1950s or 1960s. The bottom part of the sign which has been painted over read "Pool".

The Town House Motel sign appears to be from the 1950s or 1960s. It was repainted between 2008 (first two photos above) and 2012 (third photo).

Royal Host Motel
Las Cruces, NM
Century 21 Motel
Las Cruces, NM
The Royal Host Motel opened in 1967. It was probably part of a chain. There are other motels with the same name in Colorado and California. For more, see these websites: 1, 2, and 3.

The Century 21 Motel was built in 1964 and this sign appears to be from then. It is lit at night. For more, see this website.

Alpine Lodge
Ruidoso, NM
Package Liquor
Ruidoso, NM
Mayo Motel
Roswell, NM
Crane Motel
Roswell, NM
Plains Park Center
Roswell, NM
The Alpine Lodge sign is probably from the 1950s. I believe it is only partially lit now. For more, see this website.

Around 2008, the Package Liquor sign was repainted and the neon was removed. This photo is from 2012. For more, see this website.

The Mayo Motel has a plastic box sign with a neon diving woman and pool. The motel was known as the Mayo Lodge in the 1950s. There was a much larger neon sign then. This sign may have been a 1960s replacement. For more, see this website.

The Crane Motel sign is probably from the 1950s. It is still lit at night. For more, see this website.

The Plains Park Center sign is probably from the 1950s or 1960s.

Variety Liquor
& Lounge
Roswell, NM
Quality Liquor
Roswell, NM
Roswell Seed Co.
Roswell, NM
Terrace Hills
Miniature Golf
Roswell, NM
The neon on the Variety Liquor & Lounge sign seems to be intact. More than likely, the drops from the bottle are or were animated.

The rooftop sign at Quality Liquor is probably from the 1950s or 1960s.

The Roswell Seed Co. was established as the Roswell Produce and Seed Company in 1898. This sign and facade are probably from the 1950s. The sign is lit at night. For more, see this website.

Terrace Hills Miniature Golf is long gone but the sign remains.

Green Lantern
Roswell, NM
Frontier Motel
Roswell, NM
Farleys
Roswell, NM
The Green Lantern bar is long gone but this sign remains.

The Frontier Motel sign is still lit at night. For more, see this website.

The first Farley's opened in Ruidoso, NM in 1995. It was followed by locations in Las Cruces and this one in Roswell. This modern sign was modeled after those built for Ships Coffee Shops.

Westward
Ho Motel
Clovis, NM
Clovis Safety Lane
Clovis, NM
Santa Fe
Clovis, NM
The Westward Ho Motel sign design was probably inspired by the classic Holiday Inn sign. The motel might have had a different name originally and neon where the plastic panels are now.

Clovis Safety Lane is a full service repair garage. These laughing bear signs were mass-produced and installed nationwide. Most of the remaining examples are in Southern California. Bear Alignment was a national chain established in the 1920s. These signs were used at shops that used Bear tools. For more, see this page.

This vintage Santa Fe sign was originally installed on a freight house roof. When the building was demolished in the 1980s, the sign was removed. After residents demanded it be returned, it was installed as a pole sign. For more, see this website.

Sands Motel
Carrizozo, NM
Cortez Restaurant
Carlsbad, NM
Foster Sheet Metal
Carlsbad, NM
China Lantern Cafe
Carlsbad, NM
The Sands Motel sign is probably from the 1960s. It is lit at night. For more, see this website.

The Cortez Restaurant has been here since at least the 1950s. The restaurant may have closed in 2012.

The Foster Sheet Metal building appears to be from the 1940s. This sign is probably from the 1950s or 1960s. For more, see this website.

I believe the China Lantern Cafe opened in 1952. This sign is probably from then.

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