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Las Vegas Signs (page 3)

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Vegas Vic and the Pioneer Club
Las Vegas, NV

Vegas Vicky
Las Vegas, NV
The Pioneer Club opened in 1942 and closed in 1995. The building now houses a souvenir shop. It was best known for its gigantic waving cowboy sign nicknamed Vegas Vic which is still there.

In the late 1940s, prior to Vic, The Pioneer Club had a neon sign on the roof across the street that included a cowboy's head. He had a moving neon thumb and neon text that said "Here It Is! The Famous Pioneer Club". This sign has been destroyed.

Vegas Vic and his counterparts, Wendover Will and River Rick (Laughlin, NV - aka "Laughlin Lou"), were created by Salt Lake City graphic artist Partrick Denner. His artwork of a cowboy in blue jeans with a yellow-checked shirt and red bandana was used by YESCO to build these signs. Vic was the first of the three cowboy signs and went up in 1951 at a cost of $25,000. At the time, it was one of the most expensive signs in Las Vegas and it is still is the largest mechanical neon sign in the world.

Vegas Vic had a waving arm and a moving cigarette which blew smoke rings. His other arm moved slightly at the elbow. He also had a voicebox enabling him to say "Howdy Pardner" every 15 minutes. Vic became a symbol for Las Vegas and the infamous Glitter Gulch area of downtown. Nevertheless, he was neglected for many years (faded paint and his arms stopped moving). When he was restored around 2000, a few feet were trimmed from the top of his hat to fit under the Fremont Street Experience canopy. For more, see these websites: 1, 2, 3, 4, and 5. [second row, first photo Glenda Campbell]

Glitter Gulch's neon cowgirl is nicknamed Vegas Vicky. Originally named Sassy Sally after the strip joint below her, she was designed by Ad-Art and put up in 1980. Her leg was supposed to kick out over Fremont Street but that never seemed to work. In 2001, Sassy Sally's became the Mermaids Casino. Vegas Vicky is still there, across the street from Vegas Vic. For more, see these websites: 1, 2, 3, and 4. [daytime photo Glenda Campbell]

The Golden Nugget
Las Vegas, NV
The Golden Nugget Hotel opened in 1946. YESCO designed the open frame neon sign which was 48' wide and tall. In 1984, this sign was removed and replaced with gold-leaf and incandescent lighting. The old sign is now at the Neon Museum's Boneyard. For more, see these websites: 1, 2, 3, 4, and 5. [middle photo thanks Glenda Campbell]

Flamingo Hotel
Las Vegas, NV
The Flamingo Hotel opened in 1946. The original sign included a small flamingo on top. In 1953, a remodeling included the addition of circular tower covered with neon champagne bubbles (demolished in 1968). During a renovation in 1976, the current sign with a huge flower-like structure meant to resemble a flamingo's plume was created. It was unusual since most big hotels were moving away from neon. The signage has been modified over the years. For more, see these websites: 1, 2, 3, 4, 5, 6, and 7.

Sands Hotel (gone)
Las Vegas, NV
The Sands Hotel opened in 1952. Howard Hughes bought the hotel in 1966 for $15 million. The circular hotel tower designed by Martin Stern was added in 1967 making it the tallest structure on the Strip at the time. The Sands was demolished in 1996 and replaced with the Venetian Hotel & Casino in 1999. For more, see these websites: 1, 2, 3, and 4.

Dunes Hotel (gone)
Las Vegas, NV
The Dunes Hotel opened in 1955 and was demolished in 1993. In 1998, the Bellagio Hotel & Casino was built on the property. The Dunes original YESCO-designed signage included a 35' tall fiberglass Giant Sultan. He was originally on the roof but moved around back to the golf course during renovations in 1964. The Sultan was destroyed by fire in 1985.

In 1964, the Dunes added a 180' tall, 80' wide sign created by the Federal Sign and Signal Company. The onion dome shaped sign cost the Dunes $47,500 per year to operate and required three full-time servicemen. For more, see these websites: 1, 2, 3, 4, 5, and 6.

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