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South of the Border started out as a beer stand in 1949 and has grown into a 135-acre tourist trap par excellence. Situated just south of the NC border, halfway between the Northeast and Florida on I-95, it is packed with souvenir and fireworks shops, statues, restaurants, arcades and kiddie rides. South of the Border also features the nearly 200' tall Sombrero Tower which has a glass elevator to an observation deck. You also can't miss the nearly 100' tall statue of Pedro, SOB's mascot, which is the largest neon sign east of the Mississippi. The Golf of Mexico mini golf course is now Pedro's Concrete Bazaar with lawn statuary plunked down on the greens.
SOB spends over $40,000 a year on approximately 200 billboards along I-95 between NJ and FL promoting the place. A typical sign reads "You Never Sausage a Place!" and has a giant tacked-on pink sausage. All the signs are different and each one tells you just how many miles remain to get there.
For more South of the Border attractions, see my other pages: the Dinosaur, the Silver Slipper, the Dog, the Elephant, the Jackalope, the Giant Burger, and Peddler's Steakhouse (the sombrero-shaped restaurant). For more, see these websites: 1, 2, 3, and 4.
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